Enhancing player lifecycles with feature-rich gaming experiences - Collabera:

Enhancing player lifecycles with feature-rich gaming experiences

Enhancing player lifecycles with feature-rich gaming experiences - Stock photography
Admin March 9, 2022

The engineering velocity for developing new features in the gaming industry plays a significant role in in-store services, discoverability, and player lifecycle management. An extremely popular video gaming platform with millions of active gamers faced a great demand for feature requests to improve the gaming and buying experience. A dedicated outsourced team with the technical know-how and bandwidth to meet the demands of the numerous feature-rich releases was needed. The design goal was to create an experience that supported multiple gaming consoles and operating systems across multiple UI services using new-age technologies based on Azure. 

The Solution

We accelerated time to market and improved the player experience by lowering the product development cycle, addressing bottlenecks, and providing an environment that supports increased productivity.  

  • Collabera’s product engineering team leveraged AVA to accelerate engineering velocity and product release cycles 
  • Gamified the marketplace experiences for in-game purchases and customer engagements 
  • Improved test coverage and shipped multiple features such as ratings, wish list, starter pack, collectibles, personalization, and monetization.  

Tech-Stack: C++, .Net, Azure DevOps

The Results

Collabera’s co-engineering model enhanced the product development capabilities by immediately contributing to the sprint cycles and accelerating the engineering velocity for developing key marketplace features.

30% improved Cycle time

25% increased player engagement

1.25x increased revenue

Collabera has co-engineered and helped numerous organizations succeed in their product and digital platform engineering and experience design efforts.

Talk to us to learn more.

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The Results

Collabera’s co-engineering model enhanced the product development capabilities by immediately contributing to the sprint cycles and accelerating the engineering velocity for developing key marketplace features.