Position Details: 

Industry: Banking Industry 

Job title: Engagement Marketing Lead 

Location: Irving, TX 75039 Hybrid 

Duration: 12 Months + Possible Extension 

Shift hours: Mon - Fri: Std business hours 

Start date: ASAP 

Pay Range: $55/hr - $58/hr 

Job Description: 

• As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns. 

• In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.   

Responsibilities 

• Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role: 

• Leading the development of engagement marketing emails with internal stakeholders 

• Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch 

• Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget 

• Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Bank’s marketing workflow tool to maintain Bank’s high controls standard 

• Working across multi-functional teams, such as: 

• Product and Marketing Strategy team 

• Email Channel team and Operations 

• Agencies for creative development and execution 

• Marketing Information Management and channel teams to influence and coordinate targeting 

Qualifications 

• Proven track record in email marketing with 5-10 years of experience required 

• Experience with Sales Force Marketing Cloud 

• Experience with Email Results Reporting and Analysis 

• Bachelor’s degree required 

• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization 

• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines 

• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities 

• Creativity and innovation with a focus on constant improvement 

• Excellent written and oral communication skills 

• Highly proficient with Excel and PowerPoint presentation 

• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus