About the Role:

• Reporting to the Director of Marketing Technology in the Wealth Management space, the Email Marketing Developer will focus on creating, optimizing, and troubleshooting email templates to support marketing campaigns across multiple lines of business (LOBs).
• The role requires a deep understanding of email development best practices and the ability to work efficiently within Salesforce Marketing Cloud to deliver high-quality, customer-facing email content.

Key Responsibilities:

• Design, develop, and test responsive email templates using HTML and CSS to ensure compatibility across various email clients and devices.
• Leverage Salesforce Marketing Cloud (SFMC) to manage and deploy email campaigns, ensuring seamless integration with marketing workflows.
• Collaborate with marketing teams to create reusable email templates that align with brand guidelines and campaign objectives.
• Troubleshoot and resolve issues related to email rendering, deliverability, and performance.
• Support multiple LOBs by tailoring email content to meet diverse business needs within the Wealth Management space.
• Conduct quality assurance (QA) testing to ensure emails are error-free and optimized for customer engagement.
  Work independently and efficiently to meet project deadlines without requiring extensive training on SFMC or email development processes.
• Provide insights and recommendations to improve email campaign performance, including potential A/B testing strategies.

About the Team:

• The Marketing Technology team supports a variety of lines of business (LOBs) within the Wealth Management division, delivering tailored email marketing solutions to drive customer engagement.
• The team operates in a fast-paced environment, collaborating closely with marketing strategists, content creators, and data analysts to ensure campaigns are executed flawlessly.
• This role requires a self-starter who can integrate seamlessly into the team and take ownership of email development tasks with minimal supervision.

About the Project:

• The Email Marketing Developer will play a pivotal role in supporting email campaigns targeting customers in the Wealth Management space. The primary focus is on creating reusable email templates that empower marketing teams to execute campaigns efficiently. These templates will be deployed via Salesforce Marketing Cloud, requiring the developer to use SFMC as a core tool for campaign management and delivery.
• The project demands a high level of precision and technical expertise to ensure emails meet brand standards and perform optimally across all platforms.

Key Qualifications
Must-Have Skills

Salesforce Marketing Cloud (SFMC): Hands-on experience using SFMC for email campaign management and deployment (development within SFMC is not required, but proficiency in its use is essential).

• Email Development: Proven expertise in designing and developing responsive email templates, with a strong focus on cross-client compatibility and deliverability.
• HTML/CSS: Advanced proficiency in HTML and CSS for creating and troubleshooting email templates.

Nice-to-Have Skills

• Industry Experience: Prior experience in Wealth Management, Financial Services, or Healthcare industries is a plus.
• SQL: Familiarity with SQL for querying and managing data used in email campaigns.
• A/B Testing: Experience designing and analyzing A/B tests to optimize email performance.
  Salesforce Certifications: Relevant certifications (e.g., Salesforce Marketing Cloud Email Specialist) are highly desirable.

Candidate Profile:

• Experience Level: Mid to Senior-level professional with a strong background in email marketing development.
• Technical Proficiency: Comfortable working independently on email development tasks and troubleshooting issues without extensive reliance on SFMC-specific training.
• Problem-Solving: Strong analytical skills to diagnose and resolve email rendering and deliverability challenges.
• Collaboration: Ability to work effectively with cross-functional teams, including marketing, design, and data teams.
• Adaptability: Thrives in a fast-paced environment and can quickly adapt to evolving project requirements.