Position Details:

• Client: Banking
• Role: Digital Channel Development Manager
• Project Location: Charlotte, NC / Wilmington, DE / Plano, TX (ONSITE)
• Project Duration: 12 Months
• Pay Range: $45/hour to $50/hour

Responsibilities:

• Supporting the execution of marketing campaigns across Offers Management (OM)/Insight Engine (IE) channels and subchannels in Online Banking (OLB), Mobile, Erica, Financial Centers, and Contact Centers.
• Develop implementation plans for targeted customer offers and referrals managed through Offers Management/Insight Engine
• Translate the intended customer and associate experience into technical requirements for real-time offer display
• Manage strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, etc. to ensure on-time and error-free campaign deployment
• Reduce the risk of defects by performing User Acceptance Testing and Production Certification of offer deployments and ongoing monitoring of production environment including troubleshooting issues

Required Skills:

• Knowledge of OM/IE, real-time rules, file functionality, all front-end applications (Lead Gen, Interact, Sales and Service App, Synergy/RDUI, OLB, mobile, etc.), and back-end system capabilities a plus.
• Digital Marketing
• UAT and A/B Testing
• Adobe Analytics / Adobe Target