Role Overview

We are seeking a detail-oriented and technically skilled Senior Analyst - Campaign Design and Execution to join our Campaign Interaction and Decision Management team. The successful candidate will contribute to the end-to-end design and execution of marketing campaigns to meet business objectives. This includes campaign audience analysis, build, execution, quality assurance, and process optimization.

The ideal candidate has strong technical expertise in relational databases, SAS, and Unix environments, as well as experience in campaign management and data analytics.

Key Responsibilities

• Provide end-to-end campaign design and execution, ensuring alignment with business and marketing objectives (30% Design, 70% Execution).
• Conduct pre-campaign sizing analysis, design target audiences, and document campaign processes.
• Build and execute marketing campaigns using advanced tools such as SAS and SQL.
• Perform quality assurance audits to ensure campaigns meet design specifications and business requirements.
• Interact with senior business leadership to understand and challenge requirements while championing solutions.
• Ensure compliance with privacy guidelines, ethics, and corporate data governance policies.
• Optimize campaign processes and workflows to align with evolving business goals.

Must-Have Skills

• Technical Expertise:
• 5+ years of experience in relational databases, structured programming concepts, and campaign building.
• Strong knowledge of SAS, including macros and Enterprise Guide (EG).
• Experience managing large datasets and databases using SQL.
• Familiarity with Unix environments and Data Lakes.
• Analytical & Communication Skills:
• Excellent problem-solving, attention to detail, and quantitative analysis skills.
• Strong written and verbal communication to articulate technical concepts to stakeholders.
• Project Management:
• Effective time management and ability to handle multiple tasks with precision and accuracy.

Nice-to-Have Skills

• Experience working in Unix platforms for data management.
• Proficiency in Python for data mining within data lakes.
• Familiarity with JSON processes for data analysis.

Soft Skills

• Highly self-motivated with a focus on quality and accuracy.
• Strong strategic mindset with an ability to deliver actionable insights.
• Exceptional teamwork and collaboration skills.

Work Environment

• Hybrid
• Laptop will be provided.

Interview Process

• Interviews will include phone and WebEx sessions.
• Duration: Approximately 1.5 hours, including skills assessment.