Position Details: 

Industry: Banking Industry 

Job title: Marketing Product Manager

Location: New York, NY 10013 Hybrid 

Duration: 12 Months + Possible Extension 

Shift hours: Mon - Fri: Std business hours 

Start date: ASAP 

Pay Range: $55/hr - $58/hr 

Job Description 

• The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses.  

• To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Bank relationship, particularly in the U.S.  

• To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography. 

• Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution.  

• This leader would manage our Digital Marketing Capabilities vertical.  

• This role is an engine of growth, and this leader would manage Digital Marketing capabilities across Bank website, Mobile App, Online Banking, reporting into SVP, Digital Marketing Capabilities and Innovation 

• Digital Marketing Product role is responsible for  

• Managing an ongoing Digital Sales transformation capabilities delivery roadmap  

• Implementation of key strategic projects  

• Supporting the development of a forward-looking capabilities vision,  

• Oversee the workstreams of these prioritized initiatives, provide strategic direction to said initiatives, and manage a cross functional task force across various organizations. 

Responsibilities: 

• Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered. 

• Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities. 

• Partner with US Consumer Technology, Digital teams to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Bank’s products and solutions. 

• Strengthen internal knowledge base and awareness across critical support areas. 

• Transform operating processes, reporting, and playbook for ongoing management of critical digital channels. 

• Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap. 

• Inform outer year roadmaps for continued growth for key strategic capabilities. 

Qualifications: 

• 6-10 years of experience in financial services or Fintech leading strategy and execution, with demonstrable and measurable results 

• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results 

• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey tracking 

• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experience 

• Demonstrated, experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience 

• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills 

• Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally.  

• Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis, options and credible solutions 

• Perform and articulate cost / benefit / risk analysis 

Education: 

• Bachelor’s/University degree, Master’s degree preferred