Title: Marketing Manager (Social Media)

Location: Toronto, ON M5H3Y2 (Hybrid)

Pay Rate: $30/hr to $36/hr

Duration: 11 months

Job Description:

• The successful candidate will have a proven track record delivering results on social media, with the ability to develop strategy from scratch, sell big ideas internally and externally, multi-task and prioritize, manage a high-volume of social content while keeping a long term goal of building one solid brand positioning. The successful candidate needs to be nimble and creative, with a drive for testing, learning and making insight- and data-driven decisions.

Key job responsibilities:

• Lead, develop and launch social strategies to grow our sports social accounts in Canada, and build loyal online communities.
• Oversee creative ideation and development to deliver innovative, best-in-class always-on social content for customers to drive new and existing fans to tune into sports events.
• Work closely and collaboratively across brand, creative, paid social, Public Relation and synergy teams to champion social-first ideas and execute global integrated activations, influencers plans, events and strategies to promote our movies and series campaigns
• Foster social conversation and leverage to build vibrant communities though real time and reactive strategies
• Own paid media strategy for editorial boosting
• Manage social media agencies and oversee campaign planning and management
• Manage influencers, players and talents to deliver high-engaging content on and off-handles
• Partner with social platforms to identify new opportunities and develop innovative activations
• Develop and own goals and performance metrics for social accounts; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Present to senior leadership regularly on campaign plans and results
• Continuously ideate and innovate within the social space.
• This role requires travel within North America and work on some nights and weekends

Basic Qualifications:

• 10+ years of relevant experience in social marketing, including creative development
• Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
• Experience collaborating with internal stakeholders and external agencies/partners/talent
• Experience working with social and digital agencies Creative editorial experience, ideally within social media

Preferred Qualifications:

• Analytic and quantitative skills - ability to use data to develop and measure marketing programs
• Proven ability to influence and communicate effectively with senior executives
• Experience launching and/or directly managing sports social accounts with over 1MM social followers

Must-Have:

• Must be very experienced w managing social handles for large-scale companies.
• Sports knowledge, experience, and personal passion about sports. Needs to be up to date with sports
• Social data analytics exp is a MUST