Title: Marketing Manager

Location: Toronto, ON M5H 3Y2

Pay rate: $28/hr to $30/hr

Duration: 13 months

Key job responsibilities:

• Execute the country marketing plan aligned to local business needs and priorities with sales leaders and global marketing; contribute to marketing business reviews to measure the effectiveness of local marketing programs
• Create a strategy for cross-channel marketing in Canada connected to tentpole moments, and own the execution thereof (initiatives can include email marketing strategy, digital marketing, research and insights generation, event communications and promotions, etc)
• Ownership and planning of Ads presence at industry events, and hosted executive engagement and hospitality event. Deliverables include event strategy, stakeholder management, branding, content creation, speaker briefing, onsite execution, measurement and reporting.
• Collaborating with global teams, partner teams, and event marketing manager on larger hosted events, supporting with event strategy, event comms and GTM, and project management

Key Skills & Experience Required:

Marketing Expertise:

• Experience in digital marketing and knowledge of marketing channels (e.g., paid campaigns on LinkedIn, SEO)
• Understanding of how different marketing formats (digital, trade, event) integrate with one another
• Experience in B2B marketing, preferably with media, advertising, or entertainment

Project Management:

• Ability to take ownership of projects and work autonomously without constant direction
• Experience managing multiple projects and stakeholders (working with 10+ POCs, streamlining workflows)
• Strong organizational skills and ability to build work plans and mechanisms

Industry Knowledge:

• Familiarity with the Canadian landscape, particularly media and advertising sectors
• Strong communication skills for coordinating with both internal and external stakeholders
• Consulting experience would be beneficial (as team is often the go-to for questions about Canada)

Additional Notes:

Candidate Preferences:

• Media, advertising, or entertainment industry experience is a plus, but open to other general digital marketing backgrounds.
• Preference for candidates with experience in industries focused on lead generation or P&L, but open to varied digital marketing experience.