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13
March
How to Create Your Personal Digital Brand
In today’s hyper-scrolling, always-online world, your personal digital brand is basically your professional currency. A résumé alone won’t cut it anymore—your online presence often speaks before you even open your mouth. And trust me, your reputation walks into the room before you do—both online and offline.
So whether you’re climbing the corporate ladder, hustling in an MNC, or just trying to look less mysterious on LinkedIn, your digital brand is no longer optional—it’s essential.
Discover Yourself
Before you can shine online, you need clarity on who you are.
- Seek Feedback: Ask colleagues, friends, mentors: “If I were a Netflix show, what genre would I be?” Their answers can reveal strengths you didn’t even know you had.
- A+B+C+D Framework:
- A = Appearance – How you present yourself (yep, even that display picture).
- B = Body Language – Your confidence shows even through Zoom.
- C = Communication – What and how you express your ideas.
- D = Digital Footprint – What you post today becomes your professional footprint tomorrow.
Together, this cocktail makes up how the world sees you.
Pro tip: Be yourself. Everyone else is already taken.
Build Your Marketing Model, Because Yes, You’re the Product!
Think of yourself as a mini brand with a marketing plan. The platforms already exist—you just need to play them smart.
- Social media: LinkedIn is the star here. Post consistently, drop insights, and engage like you actually care. Your LinkedIn headline is the new handshake—make it count.
- Networking: Online and offline both matter. Webinars, DMs, coffee chats—go where conversations happen. Don’t just build a network—build a narrative.
LinkedIn isn’t just a profile—it’s your personal microsite. Use it to publish posts, launch articles, or even start a newsletter. Those LinkedIn Learning, Coursera, or Udemy certificates? They’re like accessories for your professional wardrobe—add them.
Stay Relevant in the Age of AI, Avoid Sounds Jurassic
The digital world moves faster than your phone’s battery drain. Sharing fresh trends, AI updates, or industry insights keeps your profile relevant and helps position you as someone who’s in the know.
Because here’s the truth: You can’t change the future in the future! You’ve got to show up now to stay future-ready, adaptable, and plugged in.
Why Your Digital Brand Matters, Even on a Monday!
Your digital presence isn’t just for flex—it affects daily work life:
- Credibility: When colleagues Google you (and they will), your online presence better scream expertise.
- Visibility: In a sea of professionals, your brand makes you pop.
- Opportunities: Jobs, speaking gigs, collaborations—they all come knocking if your brand is solid.
- Trust: Consistency online builds confidence offline.
Basically, your brand is your professional insurance policy. Ignore it, and you risk being invisible.
Start Now, not “Someday”
Your personal digital brand won’t appear overnight—it’s built through self-awareness, consistency, and showing up authentically. By defining who you are, amplifying it across platforms, and staying relevant, you make sure your brand works for you every day.
Remember: If you don’t tell your story, someone else will.
So start today—because the future is already watching.
About the Author
Bhavin Adhyaru, Associate Director – Marketing Communications at Collabera, leads global marketing and communications across North America, Canada, India, Malaysia, and Australia. With over a decade of expertise in integrated marketing, PR, digital strategy, and internal communications, he drives impactful campaigns, strengthens brand visibility, and fosters collaboration across cross-functional teams worldwide.
